Crossplatform Development Lab

New dates TBC

Crossplatform Development Lab

Date: (awaiting dates)

Duration: 5 days
Times: 10am-6pm
Capacity: Max. six projects (i.e. six teams of up four participants each)
Fee: £2,500 per project (payable in two instalments)

The London Film School has teamed up with storycentral to bring you our first ever Crossplatform Development Lab.

This 5-day programme is open to writers, producers and directors working in television, film, advertising, branding, web series, games or any other creative visual medium. It’s your opportunity to experience, brainstorm and have fun with digital ideas around a current project. Gather your creative team, submit your project to us, and you could spend five days developing your concept in an intensive bootcamp at LFS.

Created, designed and led by storycentralLABS Creative Director Alison Norrington, the Lab combines extensive masterclasses with expert innovators with a ‘games jam’ development approach. With the support and mentorship of high-level industry professionals, you'll learn how to define your target audience, identify fresh approaches to distribution and rollout, and integrate sustainable monetization strategies. This Lab follows similar successful storycentral partnerships with CBS Interactive, SundanceTV, AMC and Singapore Media Academy.

We’ll introduce you to development executives who can help guide your strategy, audience engagement and digital extension ideas. You’ll get to collaborate with digital, storytelling and industry experts to develop your story, all while fine-tuning your market strategy for the digital age. The Lab will culminate in a pitch to broadcast and agency executives from mainstream commercial networks.


Building on the concepts introduced in Alison’s 2-day Crossplatform Storytelling, Development & Production workshop, the Lab will begin with a core understanding of story, character, genre and audience. The six teams will then explore the intersections of storytelling and technology and how to expand them over timelines, territories and audiences. 

Industry experts will drop into the Lab to offer a series of hotspot presentations. Hands-on exercises will provide the highly practical element needed to get your creative juices flowing. Real case studies from film and TV will include The Dark Knight, House of Cards, Breaking Bad, A.I., Hunger Games, Harry Potter and many more. 

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Themes explored over the five days will include:

  • The fundamentals of story and why they’re more important now in the ‘Golden Age of Television’ and increasing sophistication of storytelling.
  • Expanding your storyline over timelines, territories and audiences.
  • Engaging audiences by elegantly combining story with experience design.
  • Optimizing evolving and emerging opportunities with Netflix, Amazon Prime, Hulu and a host of upcoming Multi Channel Networks and digital extensions.
  • Proving your concept, creating pre-awareness runways and converting your audience into loyal collaborators.
  • User-generated content, the voices of many, participation and interaction.

Participants can apply as individuals, or as teams of up to four people. One project per team will be taken through to be developed in the Lab. Ideally each team will bring their writer and/or director. International applications are welcome!

If you'd like to talk through any aspect of your submission before applying, you can get in touch with us at / +44 (0)207 836 9642.


storycentral works globally with filmmakers, writers, publishers, broadcasters, storytellers and technology start ups - incubating new franchises, participative experiences, production, story architecture, mythology and planning, prototyping, audience development and engagement and utilizing social media.

Previous successful storycentralLABS have taken place globally in partnership with CBS Interactive, SundanceTV, AMC and Singapore Media Academy. This collaboration with The London Film School is the debut storycentralLAB in the UK.

storycentral has worked with Walt Disney Imagineering, FOX International, Penguin, Harlequin Mills & Boon, F&W Media, Eurovision Broadcasting Union and Cedars Sinai Medical Centre. Founder Alison Norrington is a member of the International Academy for Arts & Sciences of TV, Writers Guild of Great Britain, Women in Film & TV and a featured BAFTA Guru. 

Next: How to Apply >>>

Tutor profile: Alison Norrington, Writer/Producer

Alison Norrington is a writer/producer, CEO, Founder & Chief Creative Director of storycentral, a London-based entertainment studio that incubates and develops ground-breaking transmedia properties with global partners in film, television, publishing and gaming.

Alison and her team are working with filmmakers, writers, publishers, broadcasters, storytellers and technology start ups globally on incubating new franchises, participative experiences, production, story architecture, mythology and planning, prototyping, audience development & engagement and utilizing social media.

Alison is a best-selling novelist, playwright and screenwriter with a Masters Degree in Creative Writing & New Media and a PhD researcher. Over her 20-year career she has worked with and consulted to AMC, SundanceTV, Walt Disney Imagineering, FOX International, Harlequin Mills & Boon, McCann, Coca Cola, F&W Media, Eurovision Broadcasting Union, Cedars-Sinai Medical Centre, First Hand Films. She is currently writing and producing a web-series with LA partners and working with emerging film-makers in Sweden.

Alison is writer and producer of webseries THE LOEDOWN, author of 3 bestselling novels – CLASS ACT, LOOK BEFORE YOU LEAP and THREE OF A KIND and creator of the first transmedia romcom STAYING SINGLE.  She has also written plays A FISH & A BONSAI and PISTOLS AT DAWN.

Alison is the European Academy (EBU) Eurovision Transmedia Masterclass trainer and runs workshops, training programs and labs worldwide. She is a judge for a series of global media festivals including Banff World Media Festival, Canada Media Fund, Publishing Innovation Awards and Independent Production Fund (Canada) and Digital Emmy Awards.

Alison was Conference Chair for StoryWorld Conference & Expo in Los Angeles, is a TEDx speaker and has presented at a number of conferences including Digital Book World, London Book Fair, Asia Media Summit, Eurovision TV Summit, London Screenwriters Festival and Story Expo LA, tapping her expertise in building transmedia properties and digital content for commercial and niche audiences.

She is featured on the BAFTA Guru series and is a member of the International Academy of Television Arts & Sciences, The Writers Guild of Great Britain, Women in Film & TV and the Romantic Novelists Association.