Workshops

Sales, Marketing & Distribution with Mia Bays


Thursday 2nd & Friday 3rd December 2010

 

“I thoroughly enjoyed this course. It was informative, contemporary and exposed me to much more of the food chain than I have access to in my current role.” Tessa Paine, participant March 2009.

Do you know how your project fits into the marketplace, and what practical things can you do to ensure a greater chance of success? Do you know how to make films, but have no idea of how to sell, market and distribute them?

In this 2-day intensive workshop, industry expert Mia Bays presents an A-Z guide to the current distribution landscape, including:

  • Expert industry guests
  • Case studies of recent and forthcoming films
  • Extensive handouts on the facts, figures and tricks of the trade
  • Networking drinks

Ideal for producers, writers, directors and other film professionals.

 

Course Outline

 

PART ONE: MARKETING & DISTRIBUTION - THE UK LANDSCAPE

OVERVIEW:

  • Methods of selling, marketing and distributing films
  • Analysis of current audiences and box office trends for studio, independent and specifically British films
  • The key distribution players currently running the show

INTERVIEW: A key UK distributor discusses what they look for in a project, their distribution strategies and offers the inside track on distribution in the UK.

SCREENING & CASE STUDY: A distributor presents a special screening of one of their forthcoming films, and explains the rationale behind its distribution plan.

 

PART TWO: INTERNATIONAL SALES, DISTRIBUTION AND THE AUDIENCE

THE BIGGER PICTURE: Mia Bays examines the key territories and box office trends for European and non-US films and shows which films cross borders and why.

SALES IN FOCUS: A leading UK sales agent explains how their business works, and how to help your film succeed internationally.

MARKETING TOOLS FOR THE FILMMAKER:

  • Test screenings
  • PR and marketing from development to completion with GUEST expert publicist interview
  • Market awareness and how to get it

CONCLUDING DISCUSSION: Industry guest speakers from the worlds of distribution and marketing answer the following questions:

  • What makes films cross borders?
  • What do filmmakers need to know to ensure their project has a shot at international success?
  • Why do people who aren't producing need to know about sales and marketing?

 

SAMPLE GUESTS FROM PREVIOUS COURSES:

  • Pete Buckingham and Alex Stolz, Exhibition and Distribution Department, UK Film Council
  • Colin Burch, MD of Verve Pictures (UK distributor)
  • Josh Appignanesi, director of THE INFIDEL
  • Andrew Orr, Head of Sales, Independent Film Sales (major international sales agent)
  • Peter Fudakowski, Oscar-winning Producer/Financier of TSOTSI

 

A regularly updated course schedule will be available as and when guests are confirmed. Please email workshops@lf.org.uk for info.

Each day will run from approximately 9.30am to 6pm.

 

Fee: £250.00 (includes networking drinks)

 

Click here for Mia Bays' Tutor Profile.

Click on the ‘Book Now’ button above to be redirected to the LFS Payment Area, where you can pay for your place(s) simply and securely using a credit or debit card. Your place is confirmed as soon as you receive an email from The LFS Payments verifying that your order is complete.

By paying via this method you are confirming that you are over 18 years of age.

Important: If you are entitled to a discount please email workshops@lfs.org.uk before booking so that we can provide you with a promotional code. Discounts will not be refunded in retrospect.

LFS Workshops refunds policy: Unless the course/workshop/seminar is cancelled by LFS, a 20% processing fee will be incurred. Within 7 days of the course start date, or in the event of non-attendance, refunds will not be given. Rescheduling: unless the course is rescheduled by LFS, a 10% processing fee will be incurred. Courses may not be rescheduled by the participant within 5 days of the course start date. This is at the discretion of LFS.

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How to apply

Please book your place via the instructions in the yellow box at the bottom of this page.

Places are offered on a first come first served basis until the course is full.

If you have any questions please contact us.

Email us:
Carolyn Atherton:
workshops@lfs.org.uk

Postal Address:
Workshops Admissions,
The London Film School,
24 Shelton Street,
London, WC2H 9UB, UK

Telephone us:
+44 (0)20 7836 9642

Fax us:
+44 (0)20 7497 3718