LFS Workshops: SALES, MARKETING & DISTRIBUTION

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Sales, Marketing & Distribution with Mia Bays

Course Outline

PART ONE: MARKETING & DISTRIBUTION -
THE UK LANDSCAPE

OVERVIEW

Methods of selling, marketing and distributing films
Analysis of current audiences and box office trends for studio, independent and specifically British films
The key distribution players currently running the show

INTERVIEW: A key UK distributor discusses what they look for in a project, their distribution strategies and offers the inside track on distribution in the UK.

CASE STUDY: A distributor presents a special screening of one of their forthcoming films, and explains the rationale behind its distribution plan.

PART TWO: INTERNATIONAL SALES, DISTRIBUTION
AND THE AUDIENCE

THE BIGGER PICTURE: Mia Bays examines the key territories and box office trends for European and non-US films: and shows which films cross borders and why.

SALES IN FOCUS:A leading UK sales agent explains how their business works, and how to help your film succeed internationally.

MARKETING TOOLS FOR THE FILMMAKER:

Test screenings
PR and marketing from development to completion with GUEST expert publicist interview
Market awareness and how to get it

CONCLUDING DISCUSSION with industry guest speakers from the worlds of distribution and marketing - answering these questions:

What makes films cross borders
What do filmmakers need to know to ensure their project has a shot at international success?
Why do people who aren't producing need to know about sales and marketing?

Sample guests from previous courses :
Jason Wood, programmer for City Screen (Clapham Picture House, the Curzon cinemas etc)
Colin Burch, MD of Verve Pictures (UK distributor)
Joy Wong, Head of Sales The Works (major international sales agent)
Sam Nichols, Head of Distribution for Momentum Pictures
Ollie Madden, Head of Prod/Development for Warner Bros UK
Peter Fudakowski, Oscar winning Producer/Financier of TSOTSI

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